-ENGLISH COURSES, SEMINARS AND COPYWRITNG-
ANNEMARIE ROTHE
WHY ENGLISH AND WHY NOW?
Never before has English been more important. Like it or not, English as the global corporate language is here to stay, and the top level managers that are being headhunted are the ones who have a command of the English language in their arsenal. Leaders who lag behind in English will find themselves becoming more and more spectators on the job and in their own meetings.
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WHY ENGLISH AND NOT, SAY, MANDARIN?
For now, English has 2 huge advantages: It has an enormous head start, and, for much of the world, Mandarin is very difficult to learn.
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THE LANGUAGE OF
THE INTERNET
English is the dominant language of business, not least of all business on the Internet.
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55% of Internet usage takes place in English.
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565 million people use English on the Internet
Social media's language of choice is also English, and companies are reaching far larger audiences by targeting their strategies to a global audience.
YOU DON'T HAVE TO REACH NATIVE FLUENCY TO BE EFFECTIVE AT WORK
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What level are you?
Moving from a beginner level English to an advanced level means adding c. 3500 words. This effort typically has an enormous payoff in a business setting. (courtesy of Tsedal Neely)
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1500 words
beginner
3000 words
intermediate
15,000 words
Native Speaker
5,000 words
advanced